Nothing beats the impact of the cinema: A happy, captive audience. Surround-sound. A large high-definition screen.
When you advertise in cinemas in Malaysia, you capture people who are already in a positive mood and who are highly receptive to a good story. You also signal to moviegoers that your company plays in the big leagues in Malaysia and that your brand has major credibility.
Your ads will reach an undistracted audience and enjoy their unrivalled attention. Once ads begin, moviegoers are unlikely to talk or even text on their mobile phones. Even better? They're in a good mood.
The average moviegoer in Malaysia is never alone. Your ads will be viewed by friends and family in a group, which heightens their emotions and engagement towards your brand.
Cinema ads are 8 times more likely to be remembered by the audience than TV ads. Studies show that cinema ads are processed by the brain more consciously, boosting your brand recall.
Cinema advertising sends the signal that your brand means business and can afford to buy attention. You can effectively communicate your brand's success and win the trust of new customers.