Thanks to its long history of being a vital source of information, newspaper ads continue to enjoy a lot of trust from readers. It remains a tried and true way to reach customers in Malaysia. To this day, readers consider newspapers to be one of the most valuable and credible sources of information.
Daily news deliver daily impact. Your ads will be seen alongside breaking news and timely events in major newspapers in Malaysia – making your brand look fresh, credible, and relevant.
Newspaper advertising gives you the shortest lead-time compared to other media. Depending on the media owner, you can continue to make changes up until a few days before your ad goes live. This way you can keep your ads as timely as breaking news.
Malaysians who read the news have a higher-than-average attention span and are more conscientious customers. You can leverage these readers' trust towards newspapers to get them to react to your ads.
You can target readers in specific regions in Malaysia. Newspaper advertising reaches a huge number of households and gives you the possibility of localising your ads.
Newspapers are more than a source of entertainment – they are a source of information. They enjoy a high trust level from readers in Malaysia who still turn to print news to get their dose of local daily news and insights.